I did my 2 month summer internship at a start up in Mumbai called DharaviMarket.com. It is a for profit initiative aimed at making the skills of the squatter settlement more accessible to the middle/upper classes while providing the local, skilled craftsmen and artisans direct access to local and global markets. It aims at providing, world class, quality goods at cheap prices as one would directly buy from the manufacturers while giving the craftsmen a price worth their craft and effort.
Project Brief: To design a range of a leather (or faux leather) accessories for the upcoming festive and marriage season to be used as gifting products.
Step 1: Brainstorming for possible product ideas
Step 2: Concept Generation and Sampling
Product 1: This unisex travel kit has a cuboidal form with a diagnol zip that allows it to open wide and flat. The inside has removable pouch that can double up as a sunglasses case or used for small knick-knacks to carry separately.
Product 2: Family Passport Holder
This passport holder holds up to 4 passports along with pens, earphones, boarding pass, cash, cards. It is perfect for family travels and group travels. Ideal to carry with kids and to organize all your essentials.
Product 3:Every gift needs the perfect packaging. These hamper baskets will suit all the needs! Different combinations of products for different occasions. Ideal for festivities,events and general gifting.
Product 4: These accessories were designed keeping in mind the wedding and Diwali season. People prefer bright colourful giveaways during this time!The small backpack converts into a sling as well and is perfect for daily essentials.
Product 6:Wine tote bag for a festive giveaway for the the contemporary family. A stylish handle and the fold on top gives it a chic look.
Product 7: Jute and canvas bags are a must have this season. The combination with leatherette adds a chic aesthetic to the boring bags. The Hash Tag makes it relatable to the younger generation.
